In USA Today, experts say that you can use Facebook to boost your business. In the article they refer to a home based wedding photographer who turned $600 to $40,000 using highly targeted Facebook ads.

How’d he do that?

He targeted males aged 24-30 in his target marketing area who showed their profile as “engaged”… these are the only people who saw his advertising. And they were the people who were most likely to contact him and do business.

To put it another way, he turned $100 per month of advertising into $6,667 of gross revenues for that same 6 month period. Not too shabby.

According to the USA Today article there are more than 300 million Facebook users. When advertising with Facebook it allows you to:

Target your market specifically
Choose pay per click or per impression, and
Quickly and easily modify your campaign based on results.

The article goes on to tell you how you can maximize Facebook Fan Pages and Facebook Groups for your home business. Click here to read the full article.